Mercure Liège City Centre officially opened its doors on January 27th after undergoing a complete rebranding. The four-star hotel is located at 36 Rue St Leonard in the heart of the bustling city of Liège. The property has a rich history as a former linen factory and a 17th century convent, which is reflected in the classic appearance of the 149 hotel rooms. The new branding ensures recognition and supports the strategic development of the Mercure brand in Belgium and the continued growth envisaged by Accor in Europe.
Vanessa Sari, General Manager Mercure Liège City Centre, said the following about the opening: ‘I am delighted to welcome guests to our new Mercure hotel starting today. This is a wonderful step. The new name Mercure immediately evokes recognition in Liège and beyond. Our guests will have a unique experience, to the standards they can expect from Accor. I expect the hotel to attract even more business travellers during the week and city trip travellers on the weekends. We will be better able to meet all of our guests’ needs with our new brand name.’
‘Accor continues to strengthen its share of the Belgian hospitality market with the opening of Mercure Liège City Centre. Our network currently numbers three hotels in Liège. Accor has a total of 162 hotels in Belgium, of which 19 are Mercure hotels. We will continue innovating and surprising our guests at our hotels,’ said Thomas Dubaere, COO of Accor Northern Europe.
Historic character
The four-star hotel is located in a historic building in the centre of Liège along the banks of the Meuse River. The exceptional property dates back to the 17th century and was first used as a convent, followed by a linen factory. These classic influences are subtly reflected in the hotel’s interior. The hotel also features a large outside terrace with adjacent welcoming garden, a restaurant offering local cuisine, fitness facilities and six meeting rooms that were designed around the striking original architecture. The restaurant, for example, has beautiful, original brickwork arches that highlight the Renaissance style. Important landmarks in the city, such as the Montagne de Bueren staircase, the La Boverie Museum and theatre, are all within walking distance. The hotel is also well-connected to the national and international road network. The city of Maastricht, for example, is only a 30-minute drive from the hotel. A tram stop in front of the hotel is planned for the future. Interior works are slated to take place in mid-2020, with the hotel’s interior design to exhibit even more subtle hints of the building’s classic architectural style.
Accor’s growth in the Benelux countries and beyond
The new Mercure Antwerp City South hotel also opened in Belgium earlier this month after undergoing a rebranding. Several more hotel openings are on the agenda this year for the Benelux countries, especially for Belgium. Accor is also benefiting from a favourable trend in wider Europe, where almost 50% of Accor’s worldwide portfolio is located. It is Accor’s ambition to grow significantly in Europe within the next five years to over 320 hotels and 42,000 hotel rooms.
FLI Hospitality Management
This rebranding concludes a third project between FLI Hospitality Management and Accor following the rebranding of the current Mercure Antwerp City Centre last August and the Mercure Antwerp City South completed earlier this January.
ABOUT ACCOR Accor is one of the world’s leading hospitality groups, providing unique experiences at more than 5,000 hotels and accommodations in 110 countries. The Group has more than 50 years of experience in the hospitality sector, which has resulted in an unrivalled portfolio of 30 hotel brands, from luxury to budget and with one of the most attractive loyalty programmes in the world.
This programme, called ALL (Accor Live Limitless), integrates rewards, services and experiences and offers guests added value and an exceptional experience.
Accor has a strong commitment to creating sustainable value and actively gives back to our planet and to the society in which the company operates. It does this through its Planet 21 – Acting Here programme and its Accor Solidarity endowment fund, which ensures that vulnerable groups obtain access to a job by means of training.
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